The Science Behind Active Iron
Iron food fortification and oral iron supplements are limited by either poor absorption or poor tolerability. Very frequently, both occur together.
The reason for poor absorption is that only ferrous iron is absorbed using a highly regulated divalent metal transporter system (DMT-1), which works in tandem with the iron export protein ferroportin, which in turn is controlled by iron stores and haemoglobin levels.
Other forms of iron, such as ferric iron, must first be converted to the divalent metal by reductases in the gut before absorption.
The cause of poor tolerability is the formation of reactive oxygen species and gut cell damage by unabsorbed iron.
Active Iron is the first commercially available denatured whey protein (WP) Iron formulation. Clinical evaluation of this formulation shows significantly higher absorption of iron than the gold standard, ferrous sulfate.
Active Iron targets the natural site of iron absorption in the intestine, increasing the amount of iron absorbed and making more iron available to your body. Active Iron’s advanced protein formulation is non-irritating to the stomach and does not cause inflammation preventing unwanted side-effects such as stomach pain, cramps, sickness, constipation and flatulence.
Active Iron is better absorbed and better tolerated than other iron products. Our consumer data shows that 9 out of 10 people prefer Active Iron to other iron products.
Active Iron works in tune with your body, targeting the natural site of absorption and delivering just the right amount of iron, without any of the nasty side effects.
Kind and strong, Active Iron is gentle enough to take on an empty stomach, and gives you strong absorption when you need it.
Iron contributes to the reduction of tiredness and fatigue and also plays an important role in normal energy metabolism, oxygen transport, cognitive function, immune function and formation of red blood cells and hemoglobin.
However, food supplements are not a substitute for a varied diet and a healthy lifestyle. You should not exceed the recommended daily supplement dose of iron without consulting your doctor or pharmacist.