Restricted Diets.

We naturally get iron through our food, but those on restricted diets, such as vegetarians, may find that they are not absorbing enough iron. There are two types of iron: haem and non-haem. Haem iron is the easiest for our bodies to absorb, and is found in animal sources, such as red meat, offal, poultry, and fish.

Iron from food.

Non-haem iron comes from plant-based sources, including fortified cereals and breads, rice, oats, nuts, beans, and leafy greens. Unfortunately, non-haem iron is also more difficult for the body to absorb, and so while a plant-based diet may provide ample non-haem iron to the body, an individual may still find themselves experiencing inadequate iron levels

Foods that inhibit iron absorption.

A reduction in iron absorption can also be caused by phytates in whole-grains and legumes, or tannins in tea and coffee. As a result, many vegetarians find it difficult to meet their iron needs through diet alone, and may benefit from taking an iron supplement to replenish their iron stores.

Active Iron is different.

Most iron supplements dissolve in the stomach. This can lead to oxidation and gut inflammation, which can lead to common side effects associated with iron supplements, such as constipation and nausea. Active Iron is different. Its ground breaking whey protein formula targets the right place for absorption, the DMT-1. This helps reduce oxidation, thus protecting the gut from inflammation. As a result, Active Iron is highly absorbed compared to other iron supplements¹, making it gentle on the stomach and clinical results have shown that it increases iron levels by 94%².


Erica Bracken shares her experience with Active Iron.

As a vegetarian, Erica struggled to get sufficient iron from her diet.

If you have a restricted diet or struggle to get sufficient iron from your diet, Active Iron can help to support your iron and energy levels³.

Our products.

Active Iron Advance

Delivering 179% of your daily iron needs, Active Iron Advance is clinically proven to increase iron levels by 94%.

Active Iron for Women

Iron supports normal energy yielding metabolism and the reduction of tiredness and fatigue

Active Iron

Active Iron helps support iron and energy levels.

Trusted by experts & loved by consumers.



I have been a vegetarian for over 40 years and have always had a problem with my iron levels. After numerous tests and discussions with a haematologist taking a low level supplement to maintain iron levels is the way forward and I find this product maintains a functioning iron level and there are no side effects.
Active Iron - JAMES B


I follow a diet that is low in iron so I wanted something heavy duty. I took it for a month and felt the difference!
Active Iron - CHETZ


Bought this product after trying many different iron supplements. This is the best so far. I noticed a difference in 2 weeks. Now I take this just to keep iron topped up as I have mainly vegetarian diet. Thank you for a fab product!!
¹Wang et al. 2017, Acta Haematologica, 138: 223-232. ²Ledwidge et al. 2021. Data on file.³Iron contributes to normal energy-yielding metabolism and the reduction of tiredness and fatigue.