Restricted Diets.

We naturally get iron through our food, but those on restricted diets, such as vegetarians, may find that they are not absorbing enough of the right kind of iron. There are two types of iron: heme and non-heme. Heme iron is the easiest for our bodies to absorb, and is found in animal sources, such as red meat, offal, poultry, and fish.

Iron from food.

Non-heme iron comes from plant-based sources, including fortified cereals and breads, rice, oats, nuts, beans, and leafy greens. Unfortunately, non-heme iron is also more difficult for the body to absorb, and so while a plant-based diet may provide ample non-heme iron to the body, an individual may still find themselves experiencing inadequate iron levels.

Foods that inhibit iron absorption.

A reduction in iron absorption can also come from phytates in whole-grains and legumes, or tannins in tea and coffee. As a result, many vegetarians find it difficult to meet their iron needs through diet alone, and may benefit from taking an iron supplement to replenish their iron stores.

Active Iron is different.

Our non-constipating formula provides 2X better absorption compared to other iron supplements¹, making it both Kind & Strong. Active Iron is clinically proven to double your iron levels and restore energy² while avoiding the common side effects of iron. 


Erica Bracken shares her experience with Active Iron.

As vegetarian, Erica struggled to get sufficient iron from her diet.

If you have a restricted diet or struggle to get sufficient iron from your diet, Active Iron can double your iron levels and restore energy.

Our products.

Active Iron High Potency

Active Iron High Potency is clinically proven to double iron levels and restore energy.


Active Iron for Women

Active Iron for Women helps support iron levels & women’s nutritional needs.


Trusted by experts & loved by consumers.



I have been a vegetarian for over 40 years and have always had a problem with my iron levels. After numerous tests and discussions with a haematologist taking a low level supplement to maintain iron levels is the way forward and I find this product maintains a functioning iron level and there are no side effects.
Active Iron - JAMES B


I follow a diet that is low in iron so I wanted something heavy duty. I took it for a month and felt the difference!
Active Iron - CHETZ


Bought this product after trying many different iron supplements. This is the best so far. I noticed a difference in 2 weeks. Now I take this just to keep iron topped up as I have mainly vegetarian diet. Thank you for a fab product!!
Yoga instructor Erica Bracken holds a pack of Active Iron for Women
¹Wang et al. 2017, Acta Haematologica, 138: 223-232. ²Ledwidge et al. 2021. Data on file.