During pregnancy, blood volume increases by up to 50%,¹ creating an increased need for iron. In fact, the World Health Organization estimates that 40% of pregnant women have inadequate iron levels,² which can cause tiredness, fatigue, lack of energy, and poor concentration. Because of this, iron is one of the most recommended vitamins in pregnancy, by doctors and midwives.


Early intervention is key to maintaining healthy iron levels during pregnancy, as once levels become inadequate, diet alone can be insufficient to rebuild the required iron stores. Research shows that many women do not have sufficient iron in their diet, especially affecting the second and third trimesters.

Many women dread taking iron during pregnancy, as most oral irons are notorious for delivering gastrointestinal side effects such as nausea, constipation, and diarrhea.


Our non-constipating formula provides 2X better absorption compared to other iron supplements,³ making it both Kind & Strong. Active Iron is clinically proven to double your iron levels and restore energy⁴ while avoiding the common side effects of iron. 


Active Iron High Potency and Active Iron for Women are both suitable during pregnancy.

Busy mom of two, Sandra describes how Active Iron helps her feel more energized throughout the day.

Our products.

Active Iron for Women

Active Iron for Women helps support iron levels & women’s nutritional needs.


Active Iron High Potency

Active Iron High Potency is clinically proven to double iron levels.


Trusted by Experts & Loved By Consumers.

Active Iron - AFUA


Using these for postpartum period because I lost a lot of blood during birth which caused me to have inadequate iron levels amongst other things. Feel a lot less fatigued and my GP said my bloods came back looking a lot better. So can only recommend. Easy to swallow and don’t taste horrible. This is a great value pack in my opinion.
Active Iron - LOUISE G


I started taking these in my pregnancy, as I was feeling really fatigued and I had inadequate iron levels. All I can say is what an amazing supplement. I feel so much more energized, and I have experienced zero side effects, for example no constipation or dark stools. Will continue taking these and highly recommend for those looking for an iron supplement in pregnancy or whilst breastfeeding!
Active Iron - SUSAN C


Recommended this by my midwife after telling her about the side effects from the one I had been prescribed (constipation, cramps, nausea) and it’s been a lifesaver. No side effects at all, and I have so much more energy than I did before. On the day I forgot to take it I noticed straight away that I felt a lot more jaded. So happy I heard about it!
¹Soma-Pillay et al, Cardiovasc J Afr. 2016 Mar-Apr; 27(2): 89–94.²Garzon et al, Oman Med J. 2020 Sep; 35(5): e166.³Active Iron / Health Professional Academy survey to heads of midwifery, 2021. ⁴Wang et al. 2017, Acta Haematologica, 138: 223-232. ⁵Ledwidge et al. 2021. Data on file. ⁶Miraglia et al, Minerva Ginecol. 2016 Apr;68(2):99-105.