At Active Iron, we made iron better for real people like Jenni Murphy. Jenni is a personal trainer, coach, fitness expert and former Miss Athletic World Champion.

Jenni has shared her story with us so we can learn more about having a balanced diet and healthy lifestyle.

It can be frustrating when nothing works for you, right? Jenni, like so many other people, had tried several kinds of iron supplements in the past but they didn’t agree with her.

“So three or four years ago I got quite unwell when I was prepping for the worlds and it turned out that I wasn’t absorbing iron. It was around this time that I got introduced to Active Iron,” says Jenni.

“I really like Active Iron because I just don’t get the side effects that I have had with a lot of other iron supplements in the past,” says Jenni.

Jenni knows the importance of iron in your body. As an active exerciser, Jenni knows she needs to strike a balance between training and nutrition.

“Iron is a really important supplement for me in terms of recovery for my body and my brain – I do put my body through quite a lot of punishment. Iron is a really important supplement for me in terms of recovery for my body and my brain – I do put my body through quite a lot of punishment,” says Jenni.

We made iron better for people like Jenni, who have struggled with taking other iron supplements in the past. Active Iron is specially formulated by scientists to help reduce gut irritation from iron*. It’s also clinically proven to have higher absorption than other oral iron products on the market**.

“I need to keep my energy levels high and have my brain switched on at all times.”

*Wang et al, Acta Haematologica 2017; 138: 223-232

**compared to iron sulfate. Wang et al, Acta Haematologica 2017; 138: 223-232