Active Iron is proud to announce the renewal of its partnership with Loughborough Sport ahead of the new academic year.
The extended agreement will see Active Iron continue its close collaboration with Loughborough Sport, as part of a shared commitment to excellence, innovation, and community engagement both on campus and beyond.
The collaboration also supports joint ambitions in areas of research into Iron supplementation working in conjunction with academics from the university’s School of Sport, Exercise and Health Sciences.
Active Iron will continue to form a key part of Loughborough Sport’s Support Services, specifically being recommended during post-blood service consultations on low Iron levels.
Claire Lynch, Head of Marketing at Active Iron said: “We’re delighted to be renewing our partnership with Loughborough Sport, a leading institution known for its pursuit of excellence across all areas of athletic performance.
“At Active Iron, we’re passionate about supporting the health and wellbeing of athletes through optimum nutrition, and this collaboration reflects our shared commitment to helping athletes perform at their best.”
Andrew Shepherd, Performance Nutrition Lead, Loughborough University, said: “Active Iron has been a valued partner of Loughborough Sport over the past year, supporting our Performance Nutrition team and athletes. We are thrilled to renew this partnership.
“Its continued work and research into iron levels, and how this helps both wellbeing and performance, is crucial to helping athletes achieve at the highest level, something that we all strive for here at Loughborough Sport.”
ENDS
Notes to Editors:
Active Iron’s groundbreaking formula is designed to minimise side effects including gut discomfort and constipation while maximising iron absorption¹. Active Iron is clinically proven to increase iron levels by 94% as a result². They have done this with a whey protein formula which targets the body’s natural site of iron absorption, the DMT-1.
1.Wang et al. 2017, Acta Haematologica, 138: 223-232. 2.Ledwidge, M. et al. PRECISION Study. Int J Clin Pharm (2023) https://doi.org/10.1007/s11096-023-01640-7.