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Iron facts,
what you need to know

Why is iron important?

Iron is essential to life. It contributes to the reduction of tiredness and fatigue and also plays an important role in normal energy metabolism, oxygen transport, cognitive function, immune function and formation of red blood cells and haemoglobin.

Can I always get enough iron from my food?

You can get iron from food, but depending on the type, it may not be absorbed well and it may not be sufficient to meet your requirements. There are two types of iron found in the diet, non-haem and haem. Non-haem iron is found in plants, nuts and legumes. This is absorbed at a much lower rate than haem iron, which is found in animal products such as meat, especially red meat. It's important to remember that even if you are making a conscious effort to ingest more haem iron, by eating meat, other daily habits like drinking tea and coffee after your meals can reduce iron absorption and reduce your iron intake.

Who might need to supplement their diet with iron?

Monthly periods are the commonest cause of iron loss worldwide and research shows that women of childbearing age need 2-3 times more iron than men. Amongst women who experience heavier periods, especially in their 30’s and 40’s, adequate daily iron intake is particularly important and may be difficult to achieve with diet alone.

Although a vegetarian diet will be high in iron rich foods, these plant-based (non-haem) sources of iron are poorly absorbed in the diet. This may be coupled with other potential absorption obstacles such as phytates in whole-grains and legumes or tannins in tea and coffee, which can bind iron and further reduce absorption.Iron is used by the body’s muscles to help produce energy and this explains why active exercisers, especially adults who enjoy endurance exercise (e.g. running, rowing, cycling) to maintain and support energy and normal immunity.

The main adverse effect of blood donation is iron loss. Blood donation experts often recommend a course of at least 30mg of daily iron for up to 6 months post donation. This also helps with red-blood cell production and haemoglobin.

Suitable For

  • ActiveIron for Periods
  • ActiveIron for Pregnancy
  • ActiveIron for Exercisers
  • ActiveIron for Vegetarians

How does pregnancy impact iron levels?

The amount of blood in your body when you are pregnant increases by about 30-50%. Iron needs are increased during pregnancy because the body uses iron to make extra blood to transport oxygen for the mother and her baby during this time.

Dietary iron requirements can increase to as much as 30mg of iron during pregnancy, especially in the second and third trimesters. This may mean supporting a healthy diet with iron supplements. This may mean supplementing a healthy diet with iron supplements, when daily iron needs cannot be met through diet alone.

However, food supplements are not a substitute for a varied diet and a healthy lifestyle. Also, you should not exceed the recommended daily supplement dose of iron without consulting your doctor or pharmacist.

Why Is Iron Important For Active Exercisers?

Iron is used by the body’s muscles to help produce energy. Therefore, active exercisers who enjoy endurance exercise (e.g. running, rowing, cycling) need iron to maintain and support energy.

Iron contributes to oxygen transport in the blood. Therefore, maintaining optimal iron levels may result in increased aerobic capacity and all-round performance.

Iron also contributes to the reduction of tiredness and fatigue, cognitive function, normal immune function and the formation of red blood cells and hemoglobin.

Why Choose Active Iron?

Active Iron is the first commercially available denatured whey protein (WP) Iron formulation. Clinical evaluation of this formulation shows significantly higher absorption of iron than the gold standard, ferrous sulfate. Active Iron targets the natural site of iron absorption in the intestine, increasing the amount of iron absorbed and making more iron available to your body. Active Iron’s advanced protein formulation is clinically proven to help reduce gut-irritation which may cause less inflammation and fewer side-effects including stomach pain, cramp, sickness, constipation and flatulence.

Active Iron is better absorbed and better tolerated than other iron products.

Active Iron works in tune with your body, targeting the natural site of absorption and delivering just the right amount of iron when you need it, without any of the nasty side effects.

Kind and strong, Active Iron is gentle enough to take on an empty stomach, and gives you strong absorption when you need it.

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